Online shopping has become a way of life for many Kenyans. From electronics to clothes and even groceries, everything is just a click away. However, with this convenience comes a challenge—how do you know whether an online shop is genuine or a cleverly disguised scam? Fraudulent online shops have become increasingly common, tricking people out of their hard-earned money.
If you’ve ever wondered how to separate legitimate online stores from scammers, this guide is for you. Read on for practical tips to help you stay safe when shopping online in Kenya, whether through Google, Instagram, or Facebook.
Tips to Identify a Genuine Online Shop
1. Their Prices Are Never Too Low Compared to Other Shops
When the deal sounds too good to be true, it probably is. Scammers often lure customers by advertising unbelievably low prices to get your attention. Always compare prices with other reputable shops. If the difference is too extreme, think twice before making a purchase.
2. They Have Verified Payment Methods
Legitimate online shops use secure and recognized payment methods such as M-Pesa pay bill numbers, bank transfers, or card payments. Be wary of shops asking for payment through personal M-Pesa numbers or unfamiliar platforms. Verified payment methods protect both the buyer and the seller.
3. They Have Good Customer Reviews
Before making a purchase, check what other customers are saying about the shop:
- Google Reviews: Reliable shops usually have a Google Business Profile where past customers leave reviews.
- Social Media Reviews: Check the comments section of their posts. Genuine shops typically receive consistent, positive feedback.
Avoid shops with no reviews or only overly glowing comments that seem suspiciously fake.
4. They Are Active on Social Media
Most legitimate online shops in Kenya have an active presence on platforms like Facebook or Instagram. They regularly post updates, respond to customer inquiries, and showcase their products.
But beware: Some scammers also appear active. Look closely at their videos or posts—do they feature different people, settings, or styles in every clip? This inconsistency could mean the videos are stolen from real vendors.
5. Their Website or Social Media Page Is Well-Designed
If the shop has a website, check for:
- Professional Layout: Clear categories, product descriptions, and high-quality images.
- Proper Security: The URL should start with “https://” to ensure your data is secure.
If they only operate on social media, their pages should still look professional and organized. A sloppy design might signal inexperience or dishonesty.
6. They Don’t Pressure You to Make a Purchase
A genuine online shop won’t rush you into buying. Statements like “Ni mbili Zimebaki tuma ksh 1000 nikuekee” are often used by scammers to create urgency. Avoid making hasty decisions—take your time to verify their credibility.
7. Longevity in Business
Most legitimate online stores have been in operation for a long time. If you find a shop whose social media account or website was created just a few days ago, tread carefully.
Note: While this doesn’t mean all new businesses are scams, extra caution is necessary when dealing with shops with little to no history.
8. Too Many People Involved
Be cautious when vendors keep referring you to other individuals, saying things like, “Ongea na huyu” (talk to this person). Legitimate shops usually have straightforward customer service with clear contacts.
9. They Have a Clear Return Policy
Reliable online shops offer return or refund policies for faulty or unsatisfactory products (except for items like food or perishables). If a shop has no return policy or refuses to address your concerns, think twice before buying from them.
10. Consistent Branding and Communication
A genuine online shop maintains a consistent tone in its branding, messaging, and interactions with customers. Scammers often lack consistency in how they communicate or present themselves.
Personal Thoughts
In Kenya, knowing a genuine online shop can be tricky, especially with scammers thriving in every corner of the internet. Fraudsters are constantly finding new ways to trick people, making it harder to distinguish between real and fake shops. However, by following the tips outlined above, you can significantly reduce your chances of falling victim to scams. Stay alert, verify every detail, and don’t rush into any decisions.
FAQs
How can I verify a shop on Google?
Look for reviews on their Google Business Profile. A legitimate shop will have multiple reviews, photos, and detailed information like a physical address and phone number.
Is it safe to shop on Instagram or Facebook?
It can be safe if you follow the tips above—check reviews, assess their activity, and ensure they have a verified payment method. Avoid shops that pressure you to pay immediately.
What should I do if I suspect an online shop is a scam?
Report the shop to social media platforms, the Communications Authority of Kenya (CA), or even the Directorate of Criminal Investigations (DCI).
Can I trust shops with no reviews?
Proceed with caution. New shops without reviews aren’t necessarily scams, but it’s safer to make a small purchase first to test their reliability.
What’s the safest way to pay for online purchases?
The safest methods are through M-Pesa pay bill numbers, card payments, or cash on delivery, where you can inspect the product before paying.
Are return policies common for online shops in Kenya?
Yes, most legitimate shops offer return policies for non-perishable items. Always check for this information before making a purchase.